Why Stretch Armstrong is Better Than the Energizer Bunny
April 20, 2020
Once upon a time, I thought successful people behaved like the Energizer Bunny. 

We all know the pink mechanical bunny that first appeared in the fall of 1988 - as the mascot of Energizer Batteries.



I’m convinced the bunny is a she, because she’s tough, determined, and she has - as advertised - uncommon endurance.

Anyway, I spent a lot of years trying to emulate the Energizer Bunny - fueled by righteous anger against people and institutions who dared threaten people and institutions I held dear.

Pro tip: Righteous anger doesn’t belong to humans. We can’t handle it. Righteous anger belongs to our Creator and His Son.

One day, the fuel ran out.

I crashed.

Endurance finally quit on me.

Last week, my friend Chris Benjamin had me on his YouTube Channel 5 Minute Interviews to talk about resiliency.

We talked a little about the Energizer Bunny and what a folly it was for me to follow her approach to life.

Imagine that.

A marketing icon is probably not a good role model.

Then we moved to Stretch Armstrong.

Remember ole Stretch?


Stretch was first introduced in the mid-1970s. My little cousin had a Stretch Armstrong and I was fascinated that no matter what I did to ole Stretch, he returned to his original form.

Which led Chris and me into the wisdom of ancient philosophers.

Because that’s what happens when Chris and I have a few minutes to talk.

It turns out that Stretch personifies resiliency - a much more valuable attribute in a pandemic than endurance.

Here’s what we talked about:

Resiliency versus Endurance


Endurance = Energizer Bunny


1: the ability to withstand hardship or adversity especially the ability to sustain a prolonged stressful effort or activity, a marathon runner's endurance

2: the act or an instance of enduring or suffering endurance of many hardships


Resiliency = Stretch Armstrong or Silly Putty


1: the ability of something to return to its original size and shape after being compressed or deformed : RESILIENCE sense

2: an ability to recover from or adjust easily to adversity or change


Want to be more like Stretch Armstrong?


Here’s part what I’m doing in the midst of the pandemic to be more like Stretch Armstrong - icon of ancient philosophers. (Not really, but doesn’t it sound fun?)
  • Move my body.
  • Own how I feel - and share how I feel with someone I Trust. This keeps me from demonstrating how I feel, which usually doesn’t work out well for anyone.
  • Recite the Serenity Prayer out loud - the whole thing, not just the first three lines.
  • Keep a gratitude log. If you’d like to join me on 30-days of gratitude - COVID-19 edition - hit this link. Use the code GRATEFUL to join for FREE.

Here’s what I learned from talking to my friend Chris:


If I must emulate a pop icon from decades past - Stretch Armstrong is a much better role model.

If you like what you see, please subscribe to Chris’ channel. 

I’m biased, but I think he’s a terrific conversationalist. I learn so much from him and I know you will, too.

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